musical debut.

starting off with something that is your innate passion and quitting your other job can be one of the best and most daunting things you’ll ever do in your life. lukas jungen did so by quitting his 9-to-5 job and starting of his life as musician. a story like this really resonates with my own, which is why this collaboration was so amazing to do with lukas.

with lukas his creative and innovating mind, we build his artist persona from the ground up. we started of with an interview what kind of person he is and how he wants to communicate that to the world. together with a very thorough moodboard and inspiration in our backpockets, we shot a big variety of pictures and video’s. all the editing, the design of the song cover, brand building and the marketing content plan was done by me. a dream job to do.